Calé, thehistoric distributor of Creed in Italy, and its CEOSilvio Leviwanted to celebrateby making a short film starringAna Caterina Moriariu,one of the actresses who most represent grace, beauty and feminine class,who, walking through the streets of Capital in a late summer dawn, it reveals its essence in the choice of a masculine perfume, Original Vetiver, almost as if to know that balance is created by contrasts.
The direction was entrusted to a name of excellence in the Italian cinema scene,Alessandro Angelini, who explains the choice of the subject as follows:“An essence is not just a perfume. It is the invisible thread that binds us feelings, memories, moods. A sort of “intimate journal” in which our deepest thoughts take root. Once worn it allows us to go for a walk with our past, present and future. As in a game of balance of rare beauty, the choice of the essence with which to accompany us has intimate and personal motivations, often secret, but which mark in a deep and unmistakable way our being in the world. Through an essence and the way to wear it, we claim our uniqueness; that of being living works of art! “.
Written and directed by Alessandro AngeliniStarring Ana Caterina MorariuSponsored by Calé for CreedMusic by Pietro mascagni “Cavalleria Rusticana” IntermezzoCoordinate and produced by So SrlCooperating with Calé Communication DepartmentFrancesca Ballini Vittoria Parola Davide BoeraDirector of Photography Nicola SaravalEditing Valentina MarianiStyling Chiara Ferrantini Sarah TaschinHair Styling Gerardo RussilloMake-Up Leila BenbarkaRonin Operator Alberto MantovaniFocus Puller Gianluca Sanseverino / Nicolò Vitagliano2nd Assistant Camera Marco Valerio CarraraColorist Daniele CiprianiAssistant Editor Andrea MontanariProduction Assistant Carmelo MiccioliGraphic Design Emanuele FucàMix Studio AnzellottiCamera Rental RECSpecial ThanksFlat ParioliClaudia Tortora